Yesterday NYRR finally opened registration for the Brooklyn Half Marathon. And then they closed it.
After much drama on the Facebook page, NYRR opened it at noon, and of course, the website crashed. I was lucky and was registered by about 12:20 p.m. Around 1:30 p.m., they said that it was nearing capacity (which rumor has it, when they make that announcement, it means there are less than 1,000 spots left). By 9:30 p.m., sold out. Perhaps it’s a lesson in proper marketing — i.e., create such a frenzy around an event that people feel like they have to be part of it or they won’t be able to survive. Either way, they tripled the field (to 15,000) and nearly doubled the price for NYRR members (from $25 last year to $45 this year), so I know the execs over at NYRR are very happy right now.
But it’s kind of funny, Facebook has turned into this giant platform for whining. For the past few weeks, if you logged onto NYRR’s Facebook page, it was filled with complaints: “When will registration open?” “I can’t start training until race registration opens” and “How can I book my travel arrangements if I don’t know when the half will be?” You would think that, now that registration is open (and closed), people would quit their whining. Nope, last night, people were complaining about not being able to get in, the fact that the race doesn’t give a medal and well, how ugly the shirts were last year (which I kinda agree). How did people get all these complaints across before Facebook? Or has Facebook made us into uber-whiners who complain to companies and organizations more because it is so easy to do so (no longer do you have to call a random 1-800 number only to be put on hold for 15 minutes).
At least I’m in. That’s all that matters, right?
This morning was chilly… like hello winter. I think it was in the 30s but I decided to be a rebel and run in shorts anyways. Living on the edge! I did grab some gloves and a headband which made it seem much warmer than it was. Unfortunately, my IT Band was acting up again. This is such a rollercoaster, and I’m so sick of it — as I’m sure you are sick of reading about it! However, I decided to try using The Stick before my run this morning so perhaps that’s why? I also did my hip exercises last night after a brief hiatus so that could be a contributing factor. This week is a short training week — I have one more run tomorrow, rest day Thursday and my last 20 miler on Friday (I have a busy weekend so a run on Saturday is out of the question). That means I’ll have a two-day rest this weekend; let’s hope that helps.
Do you think Facebook has made consumers more whiny? Have you ever had an injury that put you on a rollercoaster?