I read a really disturbing article today in Wall Street Journal’s business section. It is about how America’s milk business is in a “crisis” and they aren’t making as much money as they used to:

The industry “is coming to recognize this as a crisis,” says Tom Gallagher, CEO of Dairy Management Inc., a farmer-funded trade group that promotes milk products. “We cannot simply assume that we will always have a market.”

Per-capita U.S. milk consumption, which peaked around World War II, has fallen almost 30% since 1975, even as sales of yogurt, cheese and other dairy products have risen, according to U.S. Department of Agriculture statistics. The reasons include the rise in popularity of bottled waters and the concern of some consumers that milk is high in calories.


OK yes, I get it, big loss of money. But wow, this bothers me that this is considered a business article and not a health piece.

I am cynical… and the cynic in me is wondering why, if milk is so good for you, the industry isn’t questioning America’s health. And how we won’t have enough calcium for strong bones. After all, that has been their campaign claim for years, right? Instead, we are wondering how we can BOOST sales so that the industry can make more money. An industry that is already making millions, if not billions of dollars.

I grew up in Wisconsin. America’s Dairyland. I quit drinking milk in college (only started using it for cereal) and when I told my parents, it was like that moment in Son in Law when the girl came home from college with a tattoo and sketch boyfriend. Anyways, there were several reasons why I quit drinking milk… bottom line: a) we are the only species who drinks another species milk (gross) b) there are other (and better) sources of calcium.

I’m not here to tell you that you need to quit drinking milk and that it’s bad for you, but you know what? This article proves even more that it’s up to EACH PERSON to navigate their path towards a healthy lifestyle. Milk is considered a business in the U.S. and because of that, profits will come first before health. You need to do your research. You need to listen to your body. You need to create your version of a healthy lifestyle and what works for you.


What do you think about health vs. business? Are our government’s priorities wrong? Are you a milk drinker? 

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